![]() ![]() (25b) One of these continental quilt pattern will suit your bedroom. (25a) Which of these continental quilt patterns will suit your bedroom best? Consider the following two examples, in which (a) presupposes This kind of linguistic strategy isĪlso common in ads. When you were in the habit of beating your wife”. “When did you stop beating your wife”, which presupposes that “there was a time ![]() One example commonly taken in the literature is the sentence Presupposition is a proposition which should be true to make the other These linguistic devices include entailment, presupposition, and expectation Instead, someĬan be implicitly expressed and then legitimately deduced from what is actually said. Not all information is explicitly conveyed through advertisements. We onlyįocus our discussion on the linguistic devices, which will be presented as follows. Vestergaard and Schrøder (1985) not only introduced the basic concepts aboutĪdvertising but also some popular devices adopted in daily advertisements. ![]()
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